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Dearfoams Partners with STOMP Out Bullying

Dearfoams Partners with STOMP Out Bullying™ to Encourage Teens To Embrace Individuality in #BeComfortableBeYou Social Media Campaign

Dearfoams donating $100,000 as part of launch of new slipper line for tweens/teens

PICKERINGTON, Ohio (Aug. 14, 2015) — Dearfoams announced its partnership with STOMPOut Bullying™, the leading anti-bullying and cyberbullying organization for kids and teens in the United States. The partnership is in conjunction with Dearfoams’ launch of its first slipper line for tweens/teens. In addition to a $100,000 donation to STOMP Out Bullying™, Dearfoams is encouraging teens to take a stand against bullying by participating in the #BeComfortableBeYou social media campaign.

“For more than 65 years, Dearfoams has been on a mission to make people comfortable,” said Erica Dann, marketing manager, Dearfoams. “With our new Young & Fun tween/teen slipper line and this partnership with STOMP Out Bullying™, we want to help make young people comfortable, not only in their slippers but also in their own skin.”

To participate in the campaign, consumers can follow @Dearfoams and @STOMPOutBullyng, and then post on Instagram, Twitter or on Facebook using the #BeComfortableBeYou hashtag. Dearfoams encourages consumers to share photos and stories about how they’re comfortable in their own skin and to pledge to stand up against bullying. “The goal is to generate 100,000 social shares/comments/posts on the #BeComfortableBeYou hashtag to raise awareness and attention to this important cause,” said Dann.

“We are constantly looking for meaningful partnerships with brands who are making a difference in the world, and Dearfoams’ #BeComfortableBeYou campaign really spoke to us as an organization,” said Ross Ellis, founder and chief executive officer of STOMP Out Bullying™. “Bullying and cyberbullying are social issues that have severe effects on our children, with one out of every four kids being a victim. The vision of this campaign to encourage and inspire kids to be comfortable in their own skin is taking us one step closer to eradicating bullying.”

Dearfoams’ fall 2015 collection includes a new Young & Fun slipper line designed for tweens and teens. The slippers have bright, bold colors and patterns in a variety of styles, such as moccasins, scuffs and booties. The slippers start at $16 and are available on Dearfoams.com and a variety of retailers nationwide.

About Dearfoams

Dearfoams has been perfecting comfort since 1947 and is recognized as one of the world’s leading comfort lifestyle brands. Consumers have purchased more than a billion pairs of our slippers for their comfort, style, functionality and quality. Dearfoams products are sold throughout North America in leading department stores and specialty retailers, on Dearfoams.com and in select international markets.

About RG Barry

RG Barry Brands develops accessories brands that provide fashionable, solution-oriented products for a great life. In addition to Dearfoams, our brands include baggallini and Mosey handbags, totes and travel accessories and Foot Petals premium insoles and comfort products. To learn more, visit rgbarry.com.

About STOMP Out Bullying™

STOMP Out Bullying™ is the leading national anti-bullying and cyberbullying organization for kids and teens in the U.S. Created in 2005, STOMP Out Bullying™ is recognized as the most influential anti-bullying organization in the country. It focuses on reducing and preventing bullying, cyberbullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying, as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns. www.STOMPOutBullying.org

CONTACTS:

Erica Dann
Dearfoams
(614) 729-7127
EDann@rgbarry.com

Amy Holsopple
FleishmanHillard
(816) 512-2443
amy.holsopple@fleishman.com

Marla Farrell
Shelter PR
(646) 844-1008
marlaf@shelterpr.com