STOMP Out Bullying™ and The Bon-Ton Stores, Inc. Partner to Raise Awareness for Bullying and Cyberbullying Prevention

New York, NY July 13, 2016 –In the fifth consecutive year of their partnership, STOMP Out Bullying™, the leading national bullying and cyberbullying prevention organization for children and teens in the U.S., and The Bon-Ton Stores, Inc., (NASDAQ:BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, are coming together to support bullying and cyberbullying prevention efforts with the sale of the 2016 limited edition “Blue Shirts.”

Now available for the back to school season, the limited edition shirts are worn in support of Blue Shirt Day® World Day of Bullying Prevention™, to be observed this year on Monday, October 3rd. The day marks a time for children, teens, families, schools and communities to join together to drive awareness about anti-bullying programs around the world. Sold exclusively in Bon-Ton stores and online at bonton.com through October 3rd, the Blue Shirt has gradually become a symbol for promoting friendship, compassion and kindness. All net profits from the t-shirt sales are donated to STOMP Out Bullying™.

“We are thrilled to partner with Bon-Ton Stores to raise awareness of this pervasive issue of bullying and help give students a voice where they might otherwise be unheard,” said Ross Ellis, founder and CEO of STOMP Out Bullying™. “With Bon-Ton’s continued partnership and generosity, we can make a difference in the lives of so many children and teens who experience bullying with no place to turn.”

Each year, messages of bullying prevention are heard around the world on Blue Shirt Day® World Day of Bullying Prevention™ as hundreds of thousands of students create a “sea of blue” to help spread the word on putting an end to all forms of bullying. The movement continues throughout the remainder of October, which is National Bullying Prevention Month. Learn more about how you can join this critical call for action at www.stompoutbullying.org/.

“For the fifth consecutive year, Bon-Ton is pleased to partner with STOMP Out Bullying™ in an effort to raise awareness and support for bullying prevention in our communities and schools,” said Kathy Bufano, President and CEO, The Bon-Ton Stores, Inc. “With families and children getting ready for Back to School this is an ideal time for our company to share the message of friendship and caring.”

Customers can also support the campaign by making a donation in Bon-Ton stores – for every $3 donation, Bon-Ton Stores will give you a $10 off coupon, valid on any $25 or more Back to School purchase. This offer will be available July 20 through August 6.

For more information and official rules, please visit www.bonton.com/STOMPOutBullying.

About STOMP Out Bullying™

STOMP Out Bullying™ is the leading national bullying and cyberbullying prevention organization for kids and teens and is recognized as the most influential anti-bullying organization in the U.S. Created in 2005, STOMP Out Bullying™ focuses on reducing and preventing bullying, cyberbullying and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools.  It teaches effective solutions on how to respond to all forms of bullying, as well as educates kids and teens in school and online, providing help for those in need and at risk of suicide; raises awareness; supports peer mentoring programs in schools; provides public service announcements by noted celebrities, and engages in social media campaigns. To learn more, visit us at www.stompoutbullying.org or find us on Facebook or Twitter.

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.  The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

CONTACTS:

Jill Metzger
RF|BINDER
212-994-7542
jill.metzger@rfbinder.com

Christine Hojnacki
The Bon-Ton Stores, Inc., VP of Public Relations
414.347.5329

Christine.Hojnacki@bonton.com